As mentioned above promotional products are a great method of increasing brand recognition. Every business wants to stand out and be remembered but the question is how? By using promotional products for marketing, it can offer customers value on a daily basis. For example water bottle or travel tumbler could be used every day and thus providing your brand constant exposure and building even more awareness if they are used in and out of their home or workplace.

Brands that offer promotional products often create bonds with customers due to constant exposure. Similar to other forms of marketing, the frequency is how customers will remember your brand. In marketing, advertisements are effective with a frequency of three exposures as any more exposure can start having a negative effect and will be less effective in getting your message across. For a promotional products, as long as they still offer the customer value, your brand will receive positive feedback. When promotional products are given it may instill a sense of reciprocity thus leading to more customers wanting to do business with your brand.

Promotional products are a cost-effective form of advertising compared to other forms. Branded products offer a low cost per impression rate which will be one of the most effective marketing tools you use. Promotional products are tangible which allows customers a way to interact and are more likely to remember your brand than an advertisement. Also, since promotional products are tangible they are likely (67%) to be passed to another person increasing brand impressions.

Promotional products are similar to business cards but offer better results. Promotional items act as constant reminders of your brand and will help generate leads and ultimately sales. The item you select is important as it has to add value to your target market. For example, give golfers breathable branded polos and apparel that is suitable for the golf course or branded golf balls that offer them value.

Offering promotional products helps create a positive image of your brand for your customer. Everyone loves something free! When the customer uses your branded item they will likely feel more familiar with your brand and more likely to purchase from you in the future. As mentioned before as long as the product offers value to the customer, they will have a positive opinion of your brand.

This is just a small list of benefits of using promotional products. Most of the benefits tie back to one another in that offering value to the customer is the utmost important. Now, this should have given you a little insight into why you should prioritize this marketing tactic and how it’s important to help your brand.