Brands that offer promotional products often create bonds with customers due to constant exposure. Similar to other forms of marketing, the frequency is how customers will remember your brand. In marketing, advertisements are effective with a frequency of three exposures as any more exposure can start having a negative effect and will be less effective in getting your message across. For a promotional products, as long as they still offer the customer value, your brand will receive positive feedback. When promotional products are given it may instill a sense of reciprocity thus leading to more customers wanting to do business with your brand.