Promotional Products are incredibly powerful as a marketing tool. They connect with consumers on a physical level allowing for a memorable brand experience. Not only are they high-impact, they are a cost-effective advertising medium creating lasting impressions.
Promotional products rank the highest amongst the types of advertising consumers prefer the best followed by print advertising, television advertising and internet marketing. Consumers are nearly 2.5 times more likely to have a positive opinion of promotional products compared to internet advertising. Branded items also have a long staying power with households owning an average of 30 promotional items.
Branded products are an effective form of advertising and the numbers prove it.