Promotional Products

Promotional Products are incredibly powerful as a marketing tool. They connect with consumers on a physical level allowing for a memorable brand experience. Not only are they high-impact, they are a cost-effective advertising medium creating lasting impressions.

Promotional products rank the highest amongst the types of advertising consumers prefer the best followed by print advertising, television advertising and internet marketing. Consumers are nearly 2.5 times more likely to have a positive opinion of promotional products compared to internet advertising. Branded items also have a long staying power with households owning an average of 30 promotional items.

Branded products are an effective form of advertising and the numbers prove it.

Global Ad Impressions Study

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Branded Writing Instruments

89% of consumers own promotional pens or other writing instruments

20% of consumers own more than 10 promotional pens and other writing instruments

Promotional writing instruments are kept for an average of 9 months

Promotional writing instruments generate 3,000 impressions throughout their lifetime

Branded Bags

73% of consumers own promotional bags

Branded bags are kept for an average of 11 months

Promotional bags generate 3,300 impressions throughout their lifetime

A $5 branded bag will have a cost per impression less than 2/10 of a cent

Printed T-Shirts

80% of consumers own promotional t-shirts

63% of consumers keep their branded t-shirts over a year with 47% keeping them for at least 2

Branded t-shirts generate 3,400 impressions throughout their lifetime

Promotional t-shirts are kept an average of 14 months

Promotional Hats & Headwear

69% of consumers own promotional headwear

Promotional hats and headwear is kept for an average of 10 months

Branded hats and headwear generate 3,400 impressions throughout their lifetime

63% of consumers keep their branded hats because they are attractive

Branded USB’s

58% of consumers own promotional USB’s

43% of consumers keep a promo USB drive for two years or longer

On average, promotional USB’s are kept 13 months

Promotional USB’s generate 700 impressions over their lifetime

Promotional Drinkware

78% of consumers own promotional mugs and drinkware

Branded drinkware generates 1,400 impressions throughout their lifetime

Promotional drinkware is kept for an average of 12 months

Promotional drinkware that costs $7 will have a cost per impression of under ½ of a cent

Promotional Umbrellas

45% of consumers own promotional umbrellas

Promotional umbrellas are kept an average of 14 months

58% of consumers report that the quality of the umbrellas is the number one reason they keep it

Branded umbrellas generate 1,100 umbrellas over their lifetime

Branded Outerwear

67% of consumers own promotional jackets and outerwear

70% of consumers keep their branded outerwear for a year or longer

Branded outerwear is kept for an average of 16 months

Branded Polo Shirts

65% of consumers own promotional polo shirts

Branded polos are kept for an average of 13 months

Promotional polos will generate 2,300 impression over their lifetime

Promotional Power Banks

33% of consumers own branded power banks

Promotional power banks are kept for an average of 12 months

40% of consumers keep a power bank for 2 years or longer

Promotional Desk Accessories

64% of consumers own promotional desk accessories

56% of consumers use promotional desk accessories at least weekly

Promotional desk accessories generate 1,450 impressions over their lifetime

Promotional Calendars

62% of consumers own promotional calendars

52% branded calendars are kept for a year

Promotional calendars generate 850 impressions over their lifetime

Promotional Products