Promotional Products

Promotional Products

Promotional Products are incredibly powerful as a marketing tool. They connect with consumers on a physical level allowing for a memorable brand experience. Not only are they high-impact, they are a cost-effective advertising medium creating lasting impressions.

Promotional products rank the highest amongst the types of advertising consumers prefer the best followed by print advertising, television advertising and internet marketing. Consumers are nearly 2.5 times more likely to have a positive opinion of promotional products compared to internet advertising. Branded items also have a long staying power with households owning an average of 30 promotional items.

Branded products are an effective form of advertising and the numbers prove it.

Global Ad Impressions Study

  • Branded Writing Instruments

    89% of consumers own promotional pens or other writing instruments

    20% of consumers own more than 10 promotional pens and other writing instruments

    Promotional writing instruments are kept for an average of 9 months

    Promotional writing instruments generate 3,000 impressions throughout their lifetime

  • Branded Bags

    73% of consumers own promotional bags

    Branded bags are kept for an average of 11 months

    Promotional bags generate 3,300 impressions throughout their lifetime

    A $5 branded bag will have a cost per impression less than 2/10 of a cent

  • Printed T-Shirts

    80% of consumers own promotional t-shirts

    63% of consumers keep their branded t-shirts over a year with 47% keeping them for at least 2

    Branded t-shirts generate 3,400 impressions throughout their lifetime

    Promotional t-shirts are kept an average of 14 months

  • Promotional Hats & Headwear

    69% of consumers own promotional headwear

    Promotional hats and headwear is kept for an average of 10 months

    Branded hats and headwear generate 3,400 impressions throughout their lifetime

    63% of consumers keep their branded hats because they are attractive

  • Branded USB’s

    58% of consumers own promotional USB’s

    43% of consumers keep a promo USB drive for two years or longer

    On average, promotional USB’s are kept 13 months

    Promotional USB’s generate 700 impressions over their lifetime

  • Promotional Drinkware

    78% of consumers own promotional mugs and drinkware

    Branded drinkware generates 1,400 impressions throughout their lifetime

    Promotional drinkware is kept for an average of 12 months

    Promotional drinkware that costs $7 will have a cost per impression of under ½ of a cent

  • Promotional Umbrellas

    45% of consumers own promotional umbrellas

    Promotional umbrellas are kept an average of 14 months

    58% of consumers report that the quality of the umbrellas is the number one reason they keep it

    Branded umbrellas generate 1,100 umbrellas over their lifetime

  • Branded Outerwear

    67% of consumers own promotional jackets and outerwear

    70% of consumers keep their branded outerwear for a year or longer

    Branded outerwear is kept for an average of 16 months

  • Branded Polo Shirts

    65% of consumers own promotional polo shirts

    Branded polos are kept for an average of 13 months

    Promotional polos will generate 2,300 impression over their lifetime

  • Promotional Power Banks

    33% of consumers own branded power banks

    Promotional power banks are kept for an average of 12 months

    40% of consumers keep a power bank for 2 years or longer

  • Promotional Desk Accessories

    64% of consumers own promotional desk accessories

    56% of consumers use promotional desk accessories at least weekly

    Promotional desk accessories generate 1,450 impressions over their lifetime

  • Promotional Calendars

    62% of consumers own promotional calendars

    52% branded calendars are kept for a year

    Promotional calendars generate 850 impressions over their lifetime

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